Role: Creative direction + design.

Matriks Digital briefed CBDS to rebrand National Combined Services, A Melbourne-based company that specialises in cleaning on an industrial level. They wanted a no-nonsense, modern look without being too reliant on the clichés of their industry. A broader approach to tie in with their mission to branch out. 

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Using the acronym as a jumping off point, the idea that most, if not all, of their current and future endeavours revolved around buildings, the concept of a floorplan or blueprint became the obvious choice to base the logomark on. After that, it was just a case of visually ‘combining’ them, once again using the name (and business plan) to lead the thought process.



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