Role: Design + storyboarding.
Semi-famous designed the digital screen content for CBRE’s new headquarters in Central London, Henrietta House.
The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.
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Creative Director: Damian Totman
Project Manager: Laura Bailey
Design: Craig Baxter / J-P Stanway / Graham Handley
Animation: Ivan Brou
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A versatile but disciplined design system allows for maximum variety and mix-ability across different content types within playlists.
The team designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary building interior – engaging passersby and dwelling visitors from multiple angles.
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The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.
↓
![](https://freight.cargo.site/t/original/i/161808a7682c4e516182ee0c34bba1d0245577b95acf5c4fd748e37bdc19d731/HH_intro_sml.gif)
![](https://freight.cargo.site/t/original/i/868845f5f336ddfadda27628919eb4353aac870b32f49b9e3034a6ad11dacb5f/HH_Screen_Specs.jpg)
![](https://freight.cargo.site/t/original/i/e098047de9365b6972fd13a34cfb9577369225abaa73a4aead9e84bdbd34a2fb/HH_Cleanscreen.gif)
Creative Director: Damian Totman
Project Manager: Laura Bailey
Design: Craig Baxter / J-P Stanway / Graham Handley
Animation: Ivan Brou
↓
![](https://freight.cargo.site/t/original/i/0ecfcc167ef83ff2c63ecde1c5d19e2eb94d25b62229207d848fcd5af438e174/HH_13_CaseStudy_CanaryWharf_left.jpg)
![](https://freight.cargo.site/t/original/i/7a593279f86523bc33a8da0e6db74e21ee00a0cfccd06ed352063b4317eeeac1/HH_Screen_04.jpg)
A versatile but disciplined design system allows for maximum variety and mix-ability across different content types within playlists.
The team designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary building interior – engaging passersby and dwelling visitors from multiple angles.
![](https://freight.cargo.site/t/original/i/1012dcb1626aff3683a5e1eef7115ccc0edcf127578a37181ff0e80448d957ba/HH_Screen_03.jpg)
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