Role: Art direction + design.
Semi-famous helped CBRE put together a video and social-first campaign (to a fairly tight deadline) called This Is London.
An all-caps, loosely kerned type treatment set it apart from other CBRE efforts while staying within brand guidelines. Interstitial footage, shot by us on the streets of London, links various landmarks, all relevant to the story being told.
See the full film here.
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Creative Director: Damian Totman
Project Manager: Emma Brown
Art direction and design: Craig Baxter
Edit and shoot: Luke at Nirvana Studios
Motion: Abi at Moworks
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Corporate socials were created as carousels, using a headline / body / CTA structure for more detailed communication.
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Employee socials were created as single posts, chunks of ifnormation gleaned from the hero video.
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An all-caps, loosely kerned type treatment set it apart from other CBRE efforts while staying within brand guidelines. Interstitial footage, shot by us on the streets of London, links various landmarks, all relevant to the story being told.
See the full film here.
↓
Creative Director: Damian Totman
Project Manager: Emma Brown
Art direction and design: Craig Baxter
Edit and shoot: Luke at Nirvana Studios
Motion: Abi at Moworks
↓
Corporate socials were created as carousels, using a headline / body / CTA structure for more detailed communication.
↓
Employee socials were created as single posts, chunks of ifnormation gleaned from the hero video.
↓
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