Role: Art direction + design.
Semi-famous helped CBRE rebrand their templates for CBRE’s proposal-to-client material, to be used both in print and digital.
New grid systems, bold typography, a strong focus on photography and intelligent use of color gave the material a modern structure and ensured ease-of-use for the team of designers using it on a day-to-day basis.
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Creative Director: Damian Totman
Project Manager: Dave Cockayne
Art direction: Craig Baxter
Design: Gene Chen / Graham Handley
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New grid systems, bold typography, a strong focus on photography and intelligent use of color gave the material a modern structure and ensured ease-of-use for the team of designers using it on a day-to-day basis.
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![](https://freight.cargo.site/t/original/i/f0ebd38d53e8df7cadfee0289ae128c29cc5df117f02252d513a91aa80e2f59d/Pursuits_Covers.gif)
![](https://freight.cargo.site/t/original/i/b0b5719fd5fe4557fff93eb77d2929348a9bede750b14c465722339c374afb7a/CBREpursuits01.jpg)
Creative Director: Damian Totman
Project Manager: Dave Cockayne
Art direction: Craig Baxter
Design: Gene Chen / Graham Handley
↓
![](https://freight.cargo.site/t/original/i/c3be123b9d231f89bc6815a53f492a1feaac96f963aba32cbae8f2059b7f85f9/CBREpursuits02.gif)
![](https://freight.cargo.site/t/original/i/1476736cc98cba54abec624756861b2bd95dccd6f117b5d4d223c76502d035da/CBREpursuits05.jpg)
![](https://freight.cargo.site/t/original/i/4bfae4d1737eb300c0d17b2d42e8d6a423a6dcc48c094f11ad1fae5a51aa08c6/CBREpursuits16.jpg)
![](https://freight.cargo.site/t/original/i/13e17973df82c6978bd93d61e927720898002f68d3823487d8c491eaa6e46884/CBREpursuits03.gif)
![](https://freight.cargo.site/t/original/i/7261adbcea04e6f4aea843f5c1fe9434d35f861b5c5d69eda2ef73c5bd97639c/CBREpursuits17.jpg)
![](https://freight.cargo.site/t/original/i/94cd249e46e27a9056a9b1251e069e8947dcb8df833ac3edd17d88b6ed071b1d/CBREpursuits13.jpg)
![](https://freight.cargo.site/t/original/i/b2f4676eff73cbe683d0615d2330daae0f4206e062c3275f35680fc7dd8fd8e2/CBREpursuits14.jpg)
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