Role: Creative direction + design.
A winning pitch for the massive IAG account in 2017 meant that British Airways inflight magazine, High Life, needed to be redesigned. Working with editor Andy Morris, we decided on a change of direction, more along the lines of GQ, Vanity Fair and New York magazines in spirit than previous iterations. Lofty ambitions, perhaps, for such a small team, but the design fell somewhere inbetween.
The masthead was meant to have the BA crest centred above, which gave it some old-world charm, but that idea fell by the wayside. Some semblance of it can be seen in the High Life China edition. Red, white and blue (or some form thereof) were chosen to be a constant colour scheme for the cover.
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A winning pitch for the massive IAG account in 2017 meant that British Airways inflight magazine, High Life, needed to be redesigned. Working with editor Andy Morris, we decided on a change of direction, more along the lines of GQ, Vanity Fair and New York magazines in spirit than previous iterations. Lofty ambitions, perhaps, for such a small team, but the design fell somewhere inbetween.
The masthead was meant to have the BA crest centred above, which gave it some old-world charm, but that idea fell by the wayside. Some semblance of it can be seen in the High Life China edition. Red, white and blue (or some form thereof) were chosen to be a constant colour scheme for the cover.
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Photography from across the globe by:
Matt Cherubino, Jenny Zarins, Cole Wilson, Craig Easton, Frédéric Lagrange, Austin Hargrave, Jimmy Chin, Jason Henry, John-Paul Petrus, Helge Skodvin, Carol Sachs, Christopher Anderson, Hollie Fernando, Nishant Shukla, Mark Kushimi, Mariano Vivanco, Kate Martin, Jaedoo Lee, Scott Ramsey, Stan Engelbrecht, Jonx Pillemer
Illustrations by:
Lincoln Agnew (Las Vegas, Arnie), Eduardo Recife (Detroit Bugs), Muti (Maputo and Mzansi’s New Moonshine), Adrie Le Roux (Eve), Marsi van der Heuvel (Mapped By Stars)
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