https://craigbaxter.co.uk Craig Baxter Design Sun, 05 Jul 2026 14:02:26 +0000 https://craigbaxter.co.uk en https://craigbaxter.co.uk/Home Wed, 21 Oct 2020 08:24:19 +0000 Craig Baxter Design https://craigbaxter.co.uk/Home https://craigbaxter.co.uk/Matriks-Digital Wed, 03 Jul 2024 15:22:21 +0000 Craig Baxter Design https://craigbaxter.co.uk/Matriks-Digital Role: Creative direction + design. &nbsp;Matriks Digital offer habitual, lifestyle and social community resources to support your personal development and fulfillment. They are motivational at heart, with a very strong visual USP.&nbsp; ↓ <img width="2000" height="816" width_o="2000" height_o="816" data-src="https://freight.cargo.site/t/original/i/f752a932825d830a48e0aa3f14cd4568300b318f6684c9c73276584a5f6b3322/Matriks_logomarks.jpg" data-mid="216221228" border="0" src="https://freight.cargo.site/w/1000/i/f752a932825d830a48e0aa3f14cd4568300b318f6684c9c73276584a5f6b3322/Matriks_logomarks.jpg" /> <img width="2000" height="1694" width_o="2000" height_o="1694" data-src="https://freight.cargo.site/t/original/i/2a6a7c2e70a6d0e2d4afbcdc0e556ab3a579788882978a89a6a5b6343c6da435/Matriks_Stationary_Mockup_clean.jpg" data-mid="214073048" border="0" src="https://freight.cargo.site/w/1000/i/2a6a7c2e70a6d0e2d4afbcdc0e556ab3a579788882978a89a6a5b6343c6da435/Matriks_Stationary_Mockup_clean.jpg" />The rebrand was driven by building on what they already have, adding layers to emphasise the many ways their offering can help you take the first steps in the right direction. <img width="4000" height="2388" width_o="4000" height_o="2388" data-src="https://freight.cargo.site/t/original/i/81c5beb648bce4d0a90b4de3998b8270eab1dc00eddfb05407725c72dbbde56f/Matriks_billboard_Wide.jpg" data-mid="214070394" border="0" src="https://freight.cargo.site/w/1000/i/81c5beb648bce4d0a90b4de3998b8270eab1dc00eddfb05407725c72dbbde56f/Matriks_billboard_Wide.jpg" /> Taking the lead from messages on their popular social channels, stand-alone posters were developed using the photo and video style that has made them so distinctive. The typographic approach strengthened the idea of turning a corner towards positive change.↓ <img width="3504" height="2667" width_o="3504" height_o="2667" data-src="https://freight.cargo.site/t/original/i/952a7cbd633af44a568332bf032ee5180e672d38d17dbd7b8b1bf42d8b113fdf/Matriks_posters_2up_2.jpg" data-mid="214070430" border="0" src="https://freight.cargo.site/w/1000/i/952a7cbd633af44a568332bf032ee5180e672d38d17dbd7b8b1bf42d8b113fdf/Matriks_posters_2up_2.jpg" /><img width="3504" height="2667" width_o="3504" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fc126a32a0a5c8c69f46069670561c9dec09bc0384c4dece4cfe323c49f561fa/Matriks_posters_2up_4.jpg" data-mid="214073093" border="0" src="https://freight.cargo.site/w/1000/i/fc126a32a0a5c8c69f46069670561c9dec09bc0384c4dece4cfe323c49f561fa/Matriks_posters_2up_4.jpg" /> Social carousels were created to align with the multi-sheet design approach, which uses underscoring to connect each word in the first half of the statement, while the second half has the words underlined in their entirety.↓ <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6051960ea450ea5e43b598e8dad1bc90ab88f789dc3aad0510ceec4824bc2f2f/Matriks_Social_carousel.jpg" data-mid="214070448" border="0" src="https://freight.cargo.site/w/1000/i/6051960ea450ea5e43b598e8dad1bc90ab88f789dc3aad0510ceec4824bc2f2f/Matriks_Social_carousel.jpg" />The new work was then rolled out across various brand-appropriate physical formats.↓ <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e95ac090dde394a8b98345016db3ec3262035f2ebde62492f5426ff3ee8b8b73/Matriks_Triple-Mug-Mockup.jpg" data-mid="214070398" border="0" src="https://freight.cargo.site/w/1000/i/e95ac090dde394a8b98345016db3ec3262035f2ebde62492f5426ff3ee8b8b73/Matriks_Triple-Mug-Mockup.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/409b8ae2619ed92dda77034d5c53547065ddf8891b1bfe4d567754fc4476c236/Matriks-tote-bag-mockup.jpg" data-mid="214072998" border="0" src="https://freight.cargo.site/w/1000/i/409b8ae2619ed92dda77034d5c53547065ddf8891b1bfe4d567754fc4476c236/Matriks-tote-bag-mockup.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0a7d5c26f1283188a2e0fe41ec434376da9ac9282990d07b0b2c2c65614cd052/Brand_guidelines_2024_collected.jpg" data-mid="214070465" border="0" src="https://freight.cargo.site/w/1000/i/0a7d5c26f1283188a2e0fe41ec434376da9ac9282990d07b0b2c2c65614cd052/Brand_guidelines_2024_collected.jpg" /> <img width="2058" height="1970" width_o="2058" height_o="1970" data-src="https://freight.cargo.site/t/original/i/45f0c8c7ca35d89b588ced3dd4a7ab0879dda94575c5263ccd49a743fa80abb1/Matriks_posters_2up_1.jpg" data-mid="214073010" border="0" src="https://freight.cargo.site/w/1000/i/45f0c8c7ca35d89b588ced3dd4a7ab0879dda94575c5263ccd49a743fa80abb1/Matriks_posters_2up_1.jpg" /> A column influenced by the DNA strand was created using the logomark, building on the idea that the Matriks proposition had to become part of you in order to truly be effective. It also served as a ‘path forward’ for the feet in the photography. <img width="2000" height="1309" width_o="2000" height_o="1309" data-src="https://freight.cargo.site/t/original/i/8e3cf32aa7d712c085ebceda25726d766094f5e0cd38b94bd960af4cf60d5416/Matriks_DNA_Poster_Set.jpg" data-mid="216220444" border="0" src="https://freight.cargo.site/w/1000/i/8e3cf32aa7d712c085ebceda25726d766094f5e0cd38b94bd960af4cf60d5416/Matriks_DNA_Poster_Set.jpg" /> _______________________________________________ https://craigbaxter.co.uk/Bloomberg Tue, 05 Apr 2022 20:56:34 +0000 Craig Baxter Design https://craigbaxter.co.uk/Bloomberg Role: Art direction + design. Work made at&nbsp;Semi-famous.&nbsp;Semi-famous recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group. “The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.↓ <img width="899" height="585" width_o="899" height_o="585" data-src="https://freight.cargo.site/t/original/i/58ce26a98ade6d4f8651e8c285505d1b7170676962f950687f773a8a7c050588/Bloomberg-Phones_mv2.gif" data-mid="138776678" border="0" src="https://freight.cargo.site/w/899/i/58ce26a98ade6d4f8651e8c285505d1b7170676962f950687f773a8a7c050588/Bloomberg-Phones_mv2.gif" /> <img width="3200" height="2300" width_o="3200" height_o="2300" data-src="https://freight.cargo.site/t/original/i/68b68b3d1797dd2a90bc76ba44a6ab4e4d23f497d9cd936461c4ec06b701fb91/BLAW-mag.jpg" data-mid="138776314" border="0" src="https://freight.cargo.site/w/1000/i/68b68b3d1797dd2a90bc76ba44a6ab4e4d23f497d9cd936461c4ec06b701fb91/BLAW-mag.jpg" /> <img width="1960" height="1262" width_o="1960" height_o="1262" data-src="https://freight.cargo.site/t/original/i/02c3e6925b216afe09aa5d0c916dc3461f577506656347668a42d898014609b9/SFS_Folio_BBG_INDG_1920x1080_.jpg" data-mid="180772773" border="0" src="https://freight.cargo.site/w/1000/i/02c3e6925b216afe09aa5d0c916dc3461f577506656347668a42d898014609b9/SFS_Folio_BBG_INDG_1920x1080_.jpg" /><img width="2301" height="1379" width_o="2301" height_o="1379" data-src="https://freight.cargo.site/t/original/i/35440b7875995b86d93a2c7608d233bd1a964a113c9c49a73f70741378483437/Law-Double.jpg" data-mid="180772769" border="0" src="https://freight.cargo.site/w/1000/i/35440b7875995b86d93a2c7608d233bd1a964a113c9c49a73f70741378483437/Law-Double.jpg" /> This framework allowed Semi-famous to develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries. With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story. The team produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.↓ <img width="3200" height="2300" width_o="3200" height_o="2300" data-src="https://freight.cargo.site/t/original/i/b87e1102c8258374a4fe8cef054c910571776757cf17e639afce15d410072389/BGOV-mag.jpg" data-mid="138781527" border="0" src="https://freight.cargo.site/w/1000/i/b87e1102c8258374a4fe8cef054c910571776757cf17e639afce15d410072389/BGOV-mag.jpg" /> <img width="2301" height="1379" width_o="2301" height_o="1379" data-src="https://freight.cargo.site/t/original/i/6c09a674714705d1b061ccda49a61b04c4bba421027eead0ff262a69b7a8e2c6/Tax-Double.jpg" data-mid="180772027" border="0" src="https://freight.cargo.site/w/1000/i/6c09a674714705d1b061ccda49a61b04c4bba421027eead0ff262a69b7a8e2c6/Tax-Double.jpg" /> _______________________________________________ https://craigbaxter.co.uk/James-Parker-Photography Wed, 01 Jul 2026 14:36:20 +0000 Craig Baxter Design https://craigbaxter.co.uk/James-Parker-Photography Role: Creative direction + design. James wanted a tabloid format for his portfolio on Mudbillys, including some interviews with the subjects. This was a really fun project involving type experiments on various cover treatments. See the online portfilio here, plus more of James’s lovely work.&nbsp;↓ <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6cadf8fb891985b16cf15472d17301398aac845f4e07a88620dbc358c72a878a/Cover_DPS_01.jpg" data-mid="249971049" border="0" src="https://freight.cargo.site/w/1000/i/6cadf8fb891985b16cf15472d17301398aac845f4e07a88620dbc358c72a878a/Cover_DPS_01.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1b99ea5ba075f2ecc1ea3732e7dce952705dda87dbe72644fa08df81df7089f3/Mudbilly-s_Cover_mockup_01.jpg" data-mid="249971241" border="0" src="https://freight.cargo.site/w/1000/i/1b99ea5ba075f2ecc1ea3732e7dce952705dda87dbe72644fa08df81df7089f3/Mudbilly-s_Cover_mockup_01.jpg" /> <img width="2067" height="1457" width_o="2067" height_o="1457" data-src="https://freight.cargo.site/t/original/i/2ea4c86f5b1e85d54e99120a33f1942100120a592c37f956e6623c9ea2c4b4a5/Thumbnail_cards2.jpg" data-mid="249985678" border="0" src="https://freight.cargo.site/w/1000/i/2ea4c86f5b1e85d54e99120a33f1942100120a592c37f956e6623c9ea2c4b4a5/Thumbnail_cards2.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/0b28e0c15ae05bd8c84acff1999f77275014d269212361838aec3ee02232f32b/Intro.jpg" data-mid="249971862" border="0" src="https://freight.cargo.site/w/1000/i/0b28e0c15ae05bd8c84acff1999f77275014d269212361838aec3ee02232f32b/Intro.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7d134a36816255cb6da188d3ac7abc700df12c8b672aaaee687780df0b62e142/DPS_02_v2.jpg" data-mid="249971871" border="0" src="https://freight.cargo.site/w/1000/i/7d134a36816255cb6da188d3ac7abc700df12c8b672aaaee687780df0b62e142/DPS_02_v2.jpg" /> <img width="2336" height="1460" width_o="2336" height_o="1460" data-src="https://freight.cargo.site/t/original/i/c8a282f055be2aab36fb9ef11f42af94ca336de8c766a98fc73ba963c11975a2/MudBillys_02.jpg" data-mid="249971872" border="0" src="https://freight.cargo.site/w/1000/i/c8a282f055be2aab36fb9ef11f42af94ca336de8c766a98fc73ba963c11975a2/MudBillys_02.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/754485e76708bde6d993454d0e6bee481544d0f93ece02afa71410f40ed6ecee/DPS_01.jpg" data-mid="249971875" border="0" src="https://freight.cargo.site/w/1000/i/754485e76708bde6d993454d0e6bee481544d0f93ece02afa71410f40ed6ecee/DPS_01.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/35ce3c88d2bed9b975d0d7d04319a90e48510e5f6994225d437e694b1bbf81df/DPS_04_v2.jpg" data-mid="249971890" border="0" src="https://freight.cargo.site/w/1000/i/35ce3c88d2bed9b975d0d7d04319a90e48510e5f6994225d437e694b1bbf81df/DPS_04_v2.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/a40d434ed1c7d47869dfd0e3ed82db52d6d735839c5383076e5a46b2fe610b61/Yaz.jpg" data-mid="249971881" border="0" src="https://freight.cargo.site/w/1000/i/a40d434ed1c7d47869dfd0e3ed82db52d6d735839c5383076e5a46b2fe610b61/Yaz.jpg" /> <img width="2336" height="1460" width_o="2336" height_o="1460" data-src="https://freight.cargo.site/t/original/i/ed17b285182b284d031255c90937e7a1310aaa88af8d8de7cf59bf9752c1959c/MudBillys_01.jpg" data-mid="249971907" border="0" src="https://freight.cargo.site/w/1000/i/ed17b285182b284d031255c90937e7a1310aaa88af8d8de7cf59bf9752c1959c/MudBillys_01.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d338c58649681cd13acc50981fc640971ba74328d70d67b28e9d20ef1f2cc1d8/DPS_03_v2.jpg" data-mid="249971913" border="0" src="https://freight.cargo.site/w/1000/i/d338c58649681cd13acc50981fc640971ba74328d70d67b28e9d20ef1f2cc1d8/DPS_03_v2.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/6e5e0f76e177496f9895264d11e78f212f05667b915381aae63ac746fa4eb885/Joe.jpg" data-mid="249971916" border="0" src="https://freight.cargo.site/w/1000/i/6e5e0f76e177496f9895264d11e78f212f05667b915381aae63ac746fa4eb885/Joe.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a11aa2d4b55abcb11dc9aaf8ce534c58205feaec0fad9af130ede623512d89c/Cover_Back_DPS.jpg" data-mid="249971729" border="0" src="https://freight.cargo.site/w/1000/i/9a11aa2d4b55abcb11dc9aaf8ce534c58205feaec0fad9af130ede623512d89c/Cover_Back_DPS.jpg" /> _______________________________________________ https://craigbaxter.co.uk/Valerio-Lettieri-Photography Tue, 30 Jun 2026 14:19:33 +0000 Craig Baxter Design https://craigbaxter.co.uk/Valerio-Lettieri-Photography Role: Creative direction + design. Branding and identity design for photographer and director, Valerio Lettieri. Visit valeriolettieri.com to see more of his amazing work.&nbsp;↓ <img width="2336" height="1460" width_o="2336" height_o="1460" data-src="https://freight.cargo.site/t/original/i/a15523efa8a3020a73baceed43cca4b0e41cd02d51408fb7ac6dbd462a10aa3d/VL_logo_website.jpg" data-mid="249933686" border="0" src="https://freight.cargo.site/w/1000/i/a15523efa8a3020a73baceed43cca4b0e41cd02d51408fb7ac6dbd462a10aa3d/VL_logo_website.jpg" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/ff189b54a775df1ee7bd6a692c871d191c94932348ca73617e944a3ad5c904ee/VL_business_Cards.jpg" data-mid="249933740" border="0" src="https://freight.cargo.site/w/1000/i/ff189b54a775df1ee7bd6a692c871d191c94932348ca73617e944a3ad5c904ee/VL_business_Cards.jpg" /> <img width="3024" height="1754" width_o="3024" height_o="1754" data-src="https://freight.cargo.site/t/original/i/98bfebe5d40d61c4d706ccfb71562c52f4a3f95fda7aeeba4473bffc3fb2dc77/VL_Website.jpg" data-mid="249933739" border="0" src="https://freight.cargo.site/w/1000/i/98bfebe5d40d61c4d706ccfb71562c52f4a3f95fda7aeeba4473bffc3fb2dc77/VL_Website.jpg" /> <img width="2360" height="1574" width_o="2360" height_o="1574" data-src="https://freight.cargo.site/t/original/i/d8bf52f4bec107cb4bf900d234fe9d60bc75d1a9ccb0d4132dc9271070851040/Website_Thumbnail.jpg" data-mid="249933719" border="0" src="https://freight.cargo.site/w/1000/i/d8bf52f4bec107cb4bf900d234fe9d60bc75d1a9ccb0d4132dc9271070851040/Website_Thumbnail.jpg" /> <img width="6400" height="5000" width_o="6400" height_o="5000" data-src="https://freight.cargo.site/t/original/i/27a07c5a4b0609ed738c367fdf19fc89d4b0e480b8cdf98b1d1dec10a471c561/VL_Stationary_mockup_v2.jpg" data-mid="249933711" border="0" src="https://freight.cargo.site/w/1000/i/27a07c5a4b0609ed738c367fdf19fc89d4b0e480b8cdf98b1d1dec10a471c561/VL_Stationary_mockup_v2.jpg" /> _______________________________________________ https://craigbaxter.co.uk/Philip-Lee-Harvey-Photography Fri, 09 Jul 2021 12:59:38 +0000 Craig Baxter Design https://craigbaxter.co.uk/Philip-Lee-Harvey-Photography Role: Creative direction + design. Website, branding and presentation design for photographer and director, Philip Lee Harvey. Visit philipleeharvey.com to see more of his amazing work.&nbsp;↓ <img width="960" height="507" width_o="960" height_o="507" data-src="https://freight.cargo.site/t/original/i/ae9428d95e2159fd42d3432fe45ede3e22d305b007c9865cf247bd88e0370829/PLH_Intro_resize_crop.gif" data-mid="250015758" border="0" src="https://freight.cargo.site/w/960/i/ae9428d95e2159fd42d3432fe45ede3e22d305b007c9865cf247bd88e0370829/PLH_Intro_resize_crop.gif" /> <img width="910" height="590" width_o="910" height_o="590" data-src="https://freight.cargo.site/t/original/i/8b11c3b160b7539456d66af89ae3c21fdd679bcc9d8296f7b19a1760e4bec41b/INITIALS.jpg" data-mid="249937573" border="0" src="https://freight.cargo.site/w/910/i/8b11c3b160b7539456d66af89ae3c21fdd679bcc9d8296f7b19a1760e4bec41b/INITIALS.jpg" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/b797d5b011be95d6a908c5d665fcd8af4d29c074bcae8dd48edfdc78b4067bee/PLH_business_cards.jpg" data-mid="249937569" border="0" src="https://freight.cargo.site/w/1000/i/b797d5b011be95d6a908c5d665fcd8af4d29c074bcae8dd48edfdc78b4067bee/PLH_business_cards.jpg" /> <img width="3024" height="1740" width_o="3024" height_o="1740" data-src="https://freight.cargo.site/t/original/i/3bc7f52c1356147e1a776152305ae6c05755dd4de7d4484fd8cbc22e599a6751/Website_portfolio.jpg" data-mid="249937606" border="0" src="https://freight.cargo.site/w/1000/i/3bc7f52c1356147e1a776152305ae6c05755dd4de7d4484fd8cbc22e599a6751/Website_portfolio.jpg" /> <img width="1512" height="870" width_o="1512" height_o="870" data-src="https://freight.cargo.site/t/original/i/79e21a2d7b932e7fe61d70095e4b2ea0792610614231a6bc5861c1f4a35f407f/Website_image_lrg.gif" data-mid="249937513" border="0" src="https://freight.cargo.site/w/1000/i/79e21a2d7b932e7fe61d70095e4b2ea0792610614231a6bc5861c1f4a35f407f/Website_image_lrg.gif" /> <img width="3024" height="1740" width_o="3024" height_o="1740" data-src="https://freight.cargo.site/t/original/i/c60c662d9806d0ce7ef6d4cc4165778bc07e1e03c10f2a44042e582236a732e4/Website_hotelsresorts.jpg" data-mid="249937609" border="0" src="https://freight.cargo.site/w/1000/i/c60c662d9806d0ce7ef6d4cc4165778bc07e1e03c10f2a44042e582236a732e4/Website_hotelsresorts.jpg" /> <img width="1512" height="870" width_o="1512" height_o="870" data-src="https://freight.cargo.site/t/original/i/479438017b44036ec4e90a292c612e6b1bf70fbc2af76c85501e64262fe61c3f/Website_image_portrait.gif" data-mid="249937521" border="0" src="https://freight.cargo.site/w/1000/i/479438017b44036ec4e90a292c612e6b1bf70fbc2af76c85501e64262fe61c3f/Website_image_portrait.gif" /> <img width="3024" height="1740" width_o="3024" height_o="1740" data-src="https://freight.cargo.site/t/original/i/89790128e1678c427e911ea31e8004710b264ce0bdda525ff16b82c0fd12f588/Website_info.jpg" data-mid="249937608" border="0" src="https://freight.cargo.site/w/1000/i/89790128e1678c427e911ea31e8004710b264ce0bdda525ff16b82c0fd12f588/Website_info.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/362c8bd8ec14dec3f486e00558fed49d6d5ed1b3ea28301b650aea427cf8f8f6/PLH_porti_01.jpg" data-mid="249937548" border="0" src="https://freight.cargo.site/w/1000/i/362c8bd8ec14dec3f486e00558fed49d6d5ed1b3ea28301b650aea427cf8f8f6/PLH_porti_01.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/82d86e25803c525c6cd4f690d892af937b8db941fc8e4ca4c09938a2044071bc/PLH_porti_02.jpg" data-mid="249937551" border="0" src="https://freight.cargo.site/w/1000/i/82d86e25803c525c6cd4f690d892af937b8db941fc8e4ca4c09938a2044071bc/PLH_porti_02.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/c2f108c4261cafd11275839ea37780650b55cd277aed7de82a86a5a966ceb282/PLH_porti_03.jpg" data-mid="249937552" border="0" src="https://freight.cargo.site/w/1000/i/c2f108c4261cafd11275839ea37780650b55cd277aed7de82a86a5a966ceb282/PLH_porti_03.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/75d465c4265ef18617a9550e9992d5165c9e3aa457615c19bc769d10f82c255f/PLH_porti_04.jpg" data-mid="249937561" border="0" src="https://freight.cargo.site/w/1000/i/75d465c4265ef18617a9550e9992d5165c9e3aa457615c19bc769d10f82c255f/PLH_porti_04.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/8e2d06e9c51e867e5ef7fd5884e835f6f3b44187c959da9f137b33021c477ed2/PLH-PORTFOLIO.jpg" data-mid="189297100" border="0" src="https://freight.cargo.site/w/1000/i/8e2d06e9c51e867e5ef7fd5884e835f6f3b44187c959da9f137b33021c477ed2/PLH-PORTFOLIO.jpg" /> _______________________________________________ https://craigbaxter.co.uk/CBRE-This-Is-London Sun, 05 Jul 2026 14:02:26 +0000 Craig Baxter Design https://craigbaxter.co.uk/CBRE-This-Is-London Role: Art direction + design. Semi-famous helped CBRE put together a video and social-first campaign (to a fairly tight deadline) called This Is London.&nbsp; An all-caps, loosely kerned type treatment set it apart from other CBRE efforts while staying within brand guidelines. Interstitial footage, shot by us on the streets of London, links various landmarks, all relevant to the story being told.&nbsp; See the full film here.↓ <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f3b0ba451e43ba26d123d41edc4dae597f1572f738804fd0d9c89c3426b681d0/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-1.gif" data-mid="250107805" border="0" src="https://freight.cargo.site/w/800/i/f3b0ba451e43ba26d123d41edc4dae597f1572f738804fd0d9c89c3426b681d0/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-1.gif" /> Creative Director: Damian TotmanProject Manager: Emma Brown&nbsp;Art direction and design: Craig Baxter Edit and shoot: Luke at Nirvana StudiosMotion: Abi at Moworks↓ <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7cd72144bd55e609712b90caf8235a5cdba68eab79d08e3f37c97e171aa1894a/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter.gif" data-mid="250108982" border="0" src="https://freight.cargo.site/w/800/i/7cd72144bd55e609712b90caf8235a5cdba68eab79d08e3f37c97e171aa1894a/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter.gif" /> Corporate socials were created as carousels, using a headline / body / CTA structure for more detailed communication.↓<img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/b3a87cb941d80420a1cff2d9ee2a6e6b202f8f7398a075dc1f6f246be08753d2/Corporate_Socials.jpg" data-mid="250108980" border="0" src="https://freight.cargo.site/w/1000/i/b3a87cb941d80420a1cff2d9ee2a6e6b202f8f7398a075dc1f6f246be08753d2/Corporate_Socials.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ef48e1dd5722741a364736d34c7e0d508bd4f5d72c9efb0652841d82d1eb448e/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-2.gif" data-mid="250109001" border="0" src="https://freight.cargo.site/w/800/i/ef48e1dd5722741a364736d34c7e0d508bd4f5d72c9efb0652841d82d1eb448e/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-2.gif" /> Employee socials were created as single posts, chunks of ifnormation gleaned from the hero video.↓ <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4f8a7ac0c84945a8814dd9086419cb9d32764b994592d53904d348a80646f16e/Employee_Socials_01.jpg" data-mid="250108976" border="0" src="https://freight.cargo.site/w/1000/i/4f8a7ac0c84945a8814dd9086419cb9d32764b994592d53904d348a80646f16e/Employee_Socials_01.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c8d2b5218c7c921e3c1d4a88ddcb0319f4161c3ae1458f82de63f8dd447bd435/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-4.gif" data-mid="250109003" border="0" src="https://freight.cargo.site/w/800/i/c8d2b5218c7c921e3c1d4a88ddcb0319f4161c3ae1458f82de63f8dd447bd435/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-4.gif" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/54e26d6216b662480eb22014c0a4dbb335d93361e2ab09236059d2fb235bb303/Employee_Socials_02.jpg" data-mid="250108977" border="0" src="https://freight.cargo.site/w/1000/i/54e26d6216b662480eb22014c0a4dbb335d93361e2ab09236059d2fb235bb303/Employee_Socials_02.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5338c2b72e2b535a7c18227ec6004c19bc13952c92fbc6aa43a7e012c372e596/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-5.gif" data-mid="250109004" border="0" src="https://freight.cargo.site/w/800/i/5338c2b72e2b535a7c18227ec6004c19bc13952c92fbc6aa43a7e012c372e596/CBRE_LDN_M_16_9_v38-ezgif.com-video-to-gif-converter-5.gif" /> _______________________________________________ https://craigbaxter.co.uk/NCS-Melbourne Wed, 01 Jul 2026 21:31:12 +0000 Craig Baxter Design https://craigbaxter.co.uk/NCS-Melbourne Role: Creative direction + design. Matriks Digital briefed CBDS to rebrand National Combined Services, A Melbourne-based company that specialises in cleaning on an industrial level. They wanted a no-nonsense, modern look without being too reliant on the clichés of their industry. A broader approach to tie in with their mission to branch out.&nbsp;↓ <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5f919838aae2e83ebe4dfd16568f045a5ea4bb94acfc83688416fac7d86f9599/NCS_animation_v2.gif" data-mid="250022239" border="0" src="https://freight.cargo.site/w/1000/i/5f919838aae2e83ebe4dfd16568f045a5ea4bb94acfc83688416fac7d86f9599/NCS_animation_v2.gif" /> <img width="3582" height="2651" width_o="3582" height_o="2651" data-src="https://freight.cargo.site/t/original/i/b2d13008b66aae8134fb5f96133707a40758ef5fa1bfca492bc43a10a4cd53b8/NCS_stationary.jpg" data-mid="250023493" border="0" src="https://freight.cargo.site/w/1000/i/b2d13008b66aae8134fb5f96133707a40758ef5fa1bfca492bc43a10a4cd53b8/NCS_stationary.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/654949b5967f09e5d0615884cf95844b6e76b007e6e66208c2a4d1735d381f17/Logo_Static_stacked_mono.jpg" data-mid="250023401" border="0" src="https://freight.cargo.site/w/1000/i/654949b5967f09e5d0615884cf95844b6e76b007e6e66208c2a4d1735d381f17/Logo_Static_stacked_mono.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4559269f06d373ecc750bea15311fc273999a58df8d472715626bddb7c3b6967/NCS_guidelines_grid_RGB.jpg" data-mid="250023364" border="0" src="https://freight.cargo.site/w/1000/i/4559269f06d373ecc750bea15311fc273999a58df8d472715626bddb7c3b6967/NCS_guidelines_grid_RGB.jpg" /> <img width="3006" height="1806" width_o="3006" height_o="1806" data-src="https://freight.cargo.site/t/original/i/9356e66f3762830aa4cc000eaa132afd4994e4f0278000630d2dd97b2b57f164/Website.jpg" data-mid="250023566" border="0" src="https://freight.cargo.site/w/1000/i/9356e66f3762830aa4cc000eaa132afd4994e4f0278000630d2dd97b2b57f164/Website.jpg" /> Using the acronym as a jumping off point, the idea that most, if not all, of their current and future endeavours revolved around buildings, the concept of a floorplan or blueprint became the obvious choice to base the logomark on. After that, it was just a case of visually ‘combining’ them, once again using the name (and business plan) to lead the thought process. _______________________________________________ https://craigbaxter.co.uk/FCDO-recruitment Thu, 04 Jul 2024 16:35:49 +0000 Craig Baxter Design https://craigbaxter.co.uk/FCDO-recruitment Role: Art direction + design. Made at TMPW.A new business pitch [ which was won ] for FCDO to drive applicants to apply for the role of&nbsp;Technical Services Officer. Bond-esque visuals such as redaction, glitching and spyware were used to heighten the secretive nature of the role. Photography of exotic locations spoke to the international travel on offer.↓ <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/4a25bfe0c4048336024ea4bcc0090782f260fb8f883e8a7d15cd7e9dc3ce943a/FCDO_poster_3.jpg" data-mid="214125376" border="0" src="https://freight.cargo.site/w/1000/i/4a25bfe0c4048336024ea4bcc0090782f260fb8f883e8a7d15cd7e9dc3ce943a/FCDO_poster_3.jpg" /> <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/1186e31062c086d0671800b8fbca3df82e1a9dea9e5a2e1c4175cfc8702466e2/FCDO_poster_2.jpg" data-mid="214126984" border="0" src="https://freight.cargo.site/w/1000/i/1186e31062c086d0671800b8fbca3df82e1a9dea9e5a2e1c4175cfc8702466e2/FCDO_poster_2.jpg" /> A series of posters were the starting point to explore two potential routes, the first one being people-centric, the second showing those exotic locations.↓ <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2b02e817464cefe0208c0dee8d74bd5b2b0fbd1bb79d84c6334c01641e8cedcc/FCDO_posters.jpg" data-mid="214125181" border="0" src="https://freight.cargo.site/w/1000/i/2b02e817464cefe0208c0dee8d74bd5b2b0fbd1bb79d84c6334c01641e8cedcc/FCDO_posters.jpg" /> A microsite was proposed, it’s main purpose to house the video which would make up the bulk of the campaign.↓ <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3e0cead5ab74feea8ca66884c0217dfdc30623700eda9615c743fcbc9cafc6b4/FCDO_Website.jpg" data-mid="214126269" border="0" src="https://freight.cargo.site/w/1000/i/3e0cead5ab74feea8ca66884c0217dfdc30623700eda9615c743fcbc9cafc6b4/FCDO_Website.jpg" />A rough edit was shown at pitch stage.&nbsp;↓ MPUs, podcasts, e-shots and social carousels were also built into the offering.↓<img width="2000" height="1230" width_o="2000" height_o="1230" data-src="https://freight.cargo.site/t/original/i/c5f8cd83299da448fa6c67f2e8733ff921beeb6f5d211fa4790a2323ab4a96ab/FCDO_MPU.jpg" data-mid="214126266" border="0" src="https://freight.cargo.site/w/1000/i/c5f8cd83299da448fa6c67f2e8733ff921beeb6f5d211fa4790a2323ab4a96ab/FCDO_MPU.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/20bd5f67eedf3f4175efcfe16febf5fd9d4beaf18203260a6c4e31a59bc95dd7/FCDO_Podcast_reel.jpg" data-mid="214126267" border="0" src="https://freight.cargo.site/w/1000/i/20bd5f67eedf3f4175efcfe16febf5fd9d4beaf18203260a6c4e31a59bc95dd7/FCDO_Podcast_reel.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/725cb0b93c2245ff7b9438eb1f5bcfe9632325a1efa276ccfc3f8fd3a20005c1/FCDO_Social_carousel_2.jpg" data-mid="214126268" border="0" src="https://freight.cargo.site/w/1000/i/725cb0b93c2245ff7b9438eb1f5bcfe9632325a1efa276ccfc3f8fd3a20005c1/FCDO_Social_carousel_2.jpg" /> <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/59b297467416c8cfc139f6ef5bf64c7091beac7c67eafc0ef545870b65bf7551/FCDO_poster_1.jpg" data-mid="214127007" border="0" src="https://freight.cargo.site/w/1000/i/59b297467416c8cfc139f6ef5bf64c7091beac7c67eafc0ef545870b65bf7551/FCDO_poster_1.jpg" /> Agency: TMPW Heads of creative: Matt Broughton + Dan TurnerProject Managers: Cat Parkin, Shauna O’BrienSenior copywriter: Rachel SykesArt Direction + design: Craig BaxterFilm: Eleni Skordis _______________________________________________ https://craigbaxter.co.uk/Bad-Otter-Press Fri, 25 Oct 2024 15:49:24 +0000 Craig Baxter Design https://craigbaxter.co.uk/Bad-Otter-Press Book covers designed and illustrated for Bad Otter Press, a public domain publishing house.↓ <img width="2700" height="3300" 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