https://craigbaxter.co.uk Craig Baxter Design Fri, 25 Oct 2024 15:49:24 +0000 https://craigbaxter.co.uk en https://craigbaxter.co.uk/Home Wed, 21 Oct 2020 08:24:19 +0000 Craig Baxter Design https://craigbaxter.co.uk/Home https://craigbaxter.co.uk/Matriks-Digital-branding Wed, 03 Jul 2024 15:22:21 +0000 Craig Baxter Design https://craigbaxter.co.uk/Matriks-Digital-branding Role: Art direction + design. &nbsp;Matriks Digital offer habitual, lifestyle and social community resources to support your personal development and fulfillment. They are motivational at heart, with a very strong visual USP.&nbsp; ↓ <img width="2000" height="816" width_o="2000" height_o="816" data-src="https://freight.cargo.site/t/original/i/f752a932825d830a48e0aa3f14cd4568300b318f6684c9c73276584a5f6b3322/Matriks_logomarks.jpg" data-mid="216221228" border="0" src="https://freight.cargo.site/w/1000/i/f752a932825d830a48e0aa3f14cd4568300b318f6684c9c73276584a5f6b3322/Matriks_logomarks.jpg" /> <img width="2000" height="1694" width_o="2000" height_o="1694" data-src="https://freight.cargo.site/t/original/i/2a6a7c2e70a6d0e2d4afbcdc0e556ab3a579788882978a89a6a5b6343c6da435/Matriks_Stationary_Mockup_clean.jpg" data-mid="214073048" border="0" src="https://freight.cargo.site/w/1000/i/2a6a7c2e70a6d0e2d4afbcdc0e556ab3a579788882978a89a6a5b6343c6da435/Matriks_Stationary_Mockup_clean.jpg" />The rebrand was driven by building on what they already have, adding layers to emphasise the many ways their offering can help you take the first steps in the right direction. <img width="4000" height="2388" width_o="4000" height_o="2388" data-src="https://freight.cargo.site/t/original/i/81c5beb648bce4d0a90b4de3998b8270eab1dc00eddfb05407725c72dbbde56f/Matriks_billboard_Wide.jpg" data-mid="214070394" border="0" src="https://freight.cargo.site/w/1000/i/81c5beb648bce4d0a90b4de3998b8270eab1dc00eddfb05407725c72dbbde56f/Matriks_billboard_Wide.jpg" /> Taking the lead from messages on their popular social channels, stand-alone posters were developed using the photo and video style that has made them so distinctive. The typographic approach strengthened the idea of turning a corner towards positive change.↓ <img width="3504" height="2667" width_o="3504" height_o="2667" data-src="https://freight.cargo.site/t/original/i/952a7cbd633af44a568332bf032ee5180e672d38d17dbd7b8b1bf42d8b113fdf/Matriks_posters_2up_2.jpg" data-mid="214070430" border="0" src="https://freight.cargo.site/w/1000/i/952a7cbd633af44a568332bf032ee5180e672d38d17dbd7b8b1bf42d8b113fdf/Matriks_posters_2up_2.jpg" /><img width="3504" height="2667" width_o="3504" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fc126a32a0a5c8c69f46069670561c9dec09bc0384c4dece4cfe323c49f561fa/Matriks_posters_2up_4.jpg" data-mid="214073093" border="0" src="https://freight.cargo.site/w/1000/i/fc126a32a0a5c8c69f46069670561c9dec09bc0384c4dece4cfe323c49f561fa/Matriks_posters_2up_4.jpg" /> Social carousels were created to align with the multi-sheet design approach, which uses underscoring to connect each word in the first half of the statement, while the second half has the words underlined in their entirety.↓ <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6051960ea450ea5e43b598e8dad1bc90ab88f789dc3aad0510ceec4824bc2f2f/Matriks_Social_carousel.jpg" data-mid="214070448" border="0" src="https://freight.cargo.site/w/1000/i/6051960ea450ea5e43b598e8dad1bc90ab88f789dc3aad0510ceec4824bc2f2f/Matriks_Social_carousel.jpg" />The new work was then rolled out across various brand-appropriate physical formats.↓ <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e95ac090dde394a8b98345016db3ec3262035f2ebde62492f5426ff3ee8b8b73/Matriks_Triple-Mug-Mockup.jpg" data-mid="214070398" border="0" src="https://freight.cargo.site/w/1000/i/e95ac090dde394a8b98345016db3ec3262035f2ebde62492f5426ff3ee8b8b73/Matriks_Triple-Mug-Mockup.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/409b8ae2619ed92dda77034d5c53547065ddf8891b1bfe4d567754fc4476c236/Matriks-tote-bag-mockup.jpg" data-mid="214072998" border="0" src="https://freight.cargo.site/w/1000/i/409b8ae2619ed92dda77034d5c53547065ddf8891b1bfe4d567754fc4476c236/Matriks-tote-bag-mockup.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0a7d5c26f1283188a2e0fe41ec434376da9ac9282990d07b0b2c2c65614cd052/Brand_guidelines_2024_collected.jpg" data-mid="214070465" border="0" src="https://freight.cargo.site/w/1000/i/0a7d5c26f1283188a2e0fe41ec434376da9ac9282990d07b0b2c2c65614cd052/Brand_guidelines_2024_collected.jpg" /> <img width="2058" height="1970" width_o="2058" height_o="1970" data-src="https://freight.cargo.site/t/original/i/45f0c8c7ca35d89b588ced3dd4a7ab0879dda94575c5263ccd49a743fa80abb1/Matriks_posters_2up_1.jpg" data-mid="214073010" border="0" src="https://freight.cargo.site/w/1000/i/45f0c8c7ca35d89b588ced3dd4a7ab0879dda94575c5263ccd49a743fa80abb1/Matriks_posters_2up_1.jpg" /> A column influenced by the DNA strand was created using the logomark, building on the idea that the Matriks proposition had to become part of you in order to truly be effective. It also served as a ‘path forward’ for the feet in the photography. <img width="2000" height="1309" width_o="2000" height_o="1309" data-src="https://freight.cargo.site/t/original/i/8e3cf32aa7d712c085ebceda25726d766094f5e0cd38b94bd960af4cf60d5416/Matriks_DNA_Poster_Set.jpg" data-mid="216220444" border="0" src="https://freight.cargo.site/w/1000/i/8e3cf32aa7d712c085ebceda25726d766094f5e0cd38b94bd960af4cf60d5416/Matriks_DNA_Poster_Set.jpg" /> _______________________________________________ https://craigbaxter.co.uk/Bloomberg Tue, 05 Apr 2022 20:56:34 +0000 Craig Baxter Design https://craigbaxter.co.uk/Bloomberg Role: Art direction + design. Work made at&nbsp;Semi-famous.&nbsp;Semi-famous recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group. “The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.↓ <img width="899" height="585" width_o="899" height_o="585" data-src="https://freight.cargo.site/t/original/i/58ce26a98ade6d4f8651e8c285505d1b7170676962f950687f773a8a7c050588/Bloomberg-Phones_mv2.gif" data-mid="138776678" border="0" src="https://freight.cargo.site/w/899/i/58ce26a98ade6d4f8651e8c285505d1b7170676962f950687f773a8a7c050588/Bloomberg-Phones_mv2.gif" /> <img width="3200" height="2300" width_o="3200" height_o="2300" data-src="https://freight.cargo.site/t/original/i/68b68b3d1797dd2a90bc76ba44a6ab4e4d23f497d9cd936461c4ec06b701fb91/BLAW-mag.jpg" data-mid="138776314" border="0" src="https://freight.cargo.site/w/1000/i/68b68b3d1797dd2a90bc76ba44a6ab4e4d23f497d9cd936461c4ec06b701fb91/BLAW-mag.jpg" /> <img width="1960" height="1262" width_o="1960" height_o="1262" data-src="https://freight.cargo.site/t/original/i/02c3e6925b216afe09aa5d0c916dc3461f577506656347668a42d898014609b9/SFS_Folio_BBG_INDG_1920x1080_.jpg" data-mid="180772773" border="0" src="https://freight.cargo.site/w/1000/i/02c3e6925b216afe09aa5d0c916dc3461f577506656347668a42d898014609b9/SFS_Folio_BBG_INDG_1920x1080_.jpg" /><img width="2301" height="1379" width_o="2301" height_o="1379" data-src="https://freight.cargo.site/t/original/i/35440b7875995b86d93a2c7608d233bd1a964a113c9c49a73f70741378483437/Law-Double.jpg" data-mid="180772769" border="0" src="https://freight.cargo.site/w/1000/i/35440b7875995b86d93a2c7608d233bd1a964a113c9c49a73f70741378483437/Law-Double.jpg" /> This framework allowed Semi-famous to develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries. With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story. The team produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.↓ <img width="3200" height="2300" width_o="3200" height_o="2300" data-src="https://freight.cargo.site/t/original/i/b87e1102c8258374a4fe8cef054c910571776757cf17e639afce15d410072389/BGOV-mag.jpg" data-mid="138781527" border="0" src="https://freight.cargo.site/w/1000/i/b87e1102c8258374a4fe8cef054c910571776757cf17e639afce15d410072389/BGOV-mag.jpg" /> <img width="2301" height="1379" width_o="2301" height_o="1379" data-src="https://freight.cargo.site/t/original/i/6c09a674714705d1b061ccda49a61b04c4bba421027eead0ff262a69b7a8e2c6/Tax-Double.jpg" data-mid="180772027" border="0" src="https://freight.cargo.site/w/1000/i/6c09a674714705d1b061ccda49a61b04c4bba421027eead0ff262a69b7a8e2c6/Tax-Double.jpg" /> _______________________________________________ https://craigbaxter.co.uk/NeoSamurai-Foundation Thu, 11 Jan 2024 18:16:52 +0000 Craig Baxter Design https://craigbaxter.co.uk/NeoSamurai-Foundation A concept for an art collective that blends a fairly unique comination of interests: biohumanoid samurai, gothic surrealism plus the juxtaposing of images of nature and digital glitch graphics.↓ <img width="1450" height="1100" width_o="1450" height_o="1100" data-src="https://freight.cargo.site/t/original/i/6f603274c81d68a6cada49a826100e8bc431141854a0d9f232a6422ddf3cc98f/Robo_Glitsch_02.gif" data-mid="201467754" border="0" src="https://freight.cargo.site/w/1000/i/6f603274c81d68a6cada49a826100e8bc431141854a0d9f232a6422ddf3cc98f/Robo_Glitsch_02.gif" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/632f10a3d1fcb8c7097e412a1c894f7de0edba3f84cfb53613615b78b19c9781/FOUR-decks-GLITCH.jpg" data-mid="201467759" border="0" src="https://freight.cargo.site/w/1000/i/632f10a3d1fcb8c7097e412a1c894f7de0edba3f84cfb53613615b78b19c9781/FOUR-decks-GLITCH.jpg" /> <img width="800" height="1066" width_o="800" height_o="1066" data-src="https://freight.cargo.site/t/original/i/963823800aa55132b3975566c57cac663277d9e621ff397152fb4bf909b6c1f0/1307542018.19_detail_image.jpg" data-mid="237664665" border="0" src="https://freight.cargo.site/w/800/i/963823800aa55132b3975566c57cac663277d9e621ff397152fb4bf909b6c1f0/1307542018.19_detail_image.jpg" /> <img width="2048" height="3780" width_o="2048" height_o="3780" data-src="https://freight.cargo.site/t/original/i/2e48a3cec8bd127bffd5def545c36e78abf98550dc06d2216505f351850ecf14/SkyNewColour.jpg" data-mid="201467766" border="0" src="https://freight.cargo.site/w/1000/i/2e48a3cec8bd127bffd5def545c36e78abf98550dc06d2216505f351850ecf14/SkyNewColour.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0971d9a852485719f5a8b3c7f46eb95c8cae996e2cad2503a44f0fc5775defb5/Double_Poster01.jpg" data-mid="201467767" border="0" src="https://freight.cargo.site/w/1000/i/0971d9a852485719f5a8b3c7f46eb95c8cae996e2cad2503a44f0fc5775defb5/Double_Poster01.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/1777f9d5734d7f3cce27ccd606ebcaa608585199384fbef5394328558ddb1469/THREE-decks_blue.jpg" data-mid="237664720" border="0" src="https://freight.cargo.site/w/1000/i/1777f9d5734d7f3cce27ccd606ebcaa608585199384fbef5394328558ddb1469/THREE-decks_blue.jpg" /> <img width="800" height="1203" width_o="800" height_o="1203" data-src="https://freight.cargo.site/t/original/i/9ab6da5a8bd6c8f3fa9f9d9dec81441c4e590cb9cb4369ae626d4ebfba1bf040/1307541927.26_detail_image.jpg" data-mid="237664663" border="0" src="https://freight.cargo.site/w/800/i/9ab6da5a8bd6c8f3fa9f9d9dec81441c4e590cb9cb4369ae626d4ebfba1bf040/1307541927.26_detail_image.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ba1d138737731b74b3ce08e5cf90da5a0a9eee91ea686ab1b94dba2c99c045c9/Crysalis_framed.jpg" data-mid="201467748" border="0" src="https://freight.cargo.site/w/1000/i/ba1d138737731b74b3ce08e5cf90da5a0a9eee91ea686ab1b94dba2c99c045c9/Crysalis_framed.jpg" /> <img width="2048" height="3780" width_o="2048" height_o="3780" data-src="https://freight.cargo.site/t/original/i/340c20e2868ed379734d77d021ae715c6c962e8c62a2d2d86c5a0b48e82a04ba/Samurai_Glitch05.jpg" data-mid="201467764" border="0" src="https://freight.cargo.site/w/1000/i/340c20e2868ed379734d77d021ae715c6c962e8c62a2d2d86c5a0b48e82a04ba/Samurai_Glitch05.jpg" /> <img width="1701" height="1163" width_o="1701" height_o="1163" data-src="https://freight.cargo.site/t/original/i/2a64f1f68de303da107d3cacfa5411f0ef8b3399360cfe90fffdbea3b3785a11/Web.jpg" data-mid="201467749" border="0" src="https://freight.cargo.site/w/1000/i/2a64f1f68de303da107d3cacfa5411f0ef8b3399360cfe90fffdbea3b3785a11/Web.jpg" /> <img width="1701" height="1163" width_o="1701" height_o="1163" data-src="https://freight.cargo.site/t/original/i/e9a04a55a404845d25279e91eed4641d8128e9570279599bd23af905b325ce21/Web-gallery10.jpg" data-mid="201467758" border="0" src="https://freight.cargo.site/w/1000/i/e9a04a55a404845d25279e91eed4641d8128e9570279599bd23af905b325ce21/Web-gallery10.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/6c65ba2fe31585192e7fef98a9a99c30fc4dc345cc8db012817df3125a0bc73e/THREE-decks_BONES.jpg" data-mid="201467760" border="0" src="https://freight.cargo.site/w/1000/i/6c65ba2fe31585192e7fef98a9a99c30fc4dc345cc8db012817df3125a0bc73e/THREE-decks_BONES.jpg" /> _______________________________________________ https://craigbaxter.co.uk/FCDO-recruitment Thu, 04 Jul 2024 16:35:49 +0000 Craig Baxter Design https://craigbaxter.co.uk/FCDO-recruitment Role: Art direction + design. Made at TMPW.A new business pitch [ which was won ] for FCDO to drive applicants to apply for the role of&nbsp;Technical Services Officer. Bond-esque visuals such as redaction, glitching and spyware were used to heighten the secretive nature of the role. Photography of exotic locations spoke to the international travel on offer.↓ <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/4a25bfe0c4048336024ea4bcc0090782f260fb8f883e8a7d15cd7e9dc3ce943a/FCDO_poster_3.jpg" data-mid="214125376" border="0" src="https://freight.cargo.site/w/1000/i/4a25bfe0c4048336024ea4bcc0090782f260fb8f883e8a7d15cd7e9dc3ce943a/FCDO_poster_3.jpg" /> <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/1186e31062c086d0671800b8fbca3df82e1a9dea9e5a2e1c4175cfc8702466e2/FCDO_poster_2.jpg" data-mid="214126984" border="0" src="https://freight.cargo.site/w/1000/i/1186e31062c086d0671800b8fbca3df82e1a9dea9e5a2e1c4175cfc8702466e2/FCDO_poster_2.jpg" /> A series of posters were the starting point to explore two potential routes, the first one being people-centric, the second showing those exotic locations.↓ <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2b02e817464cefe0208c0dee8d74bd5b2b0fbd1bb79d84c6334c01641e8cedcc/FCDO_posters.jpg" data-mid="214125181" border="0" src="https://freight.cargo.site/w/1000/i/2b02e817464cefe0208c0dee8d74bd5b2b0fbd1bb79d84c6334c01641e8cedcc/FCDO_posters.jpg" /> A microsite was proposed, it’s main purpose to house the video which would make up the bulk of the campaign.↓ <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3e0cead5ab74feea8ca66884c0217dfdc30623700eda9615c743fcbc9cafc6b4/FCDO_Website.jpg" data-mid="214126269" border="0" src="https://freight.cargo.site/w/1000/i/3e0cead5ab74feea8ca66884c0217dfdc30623700eda9615c743fcbc9cafc6b4/FCDO_Website.jpg" />A rough edit was shown at pitch stage.&nbsp;↓ MPUs, podcasts, e-shots and social carousels were also built into the offering.↓<img width="2000" height="1230" width_o="2000" height_o="1230" data-src="https://freight.cargo.site/t/original/i/c5f8cd83299da448fa6c67f2e8733ff921beeb6f5d211fa4790a2323ab4a96ab/FCDO_MPU.jpg" data-mid="214126266" border="0" src="https://freight.cargo.site/w/1000/i/c5f8cd83299da448fa6c67f2e8733ff921beeb6f5d211fa4790a2323ab4a96ab/FCDO_MPU.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/20bd5f67eedf3f4175efcfe16febf5fd9d4beaf18203260a6c4e31a59bc95dd7/FCDO_Podcast_reel.jpg" data-mid="214126267" border="0" src="https://freight.cargo.site/w/1000/i/20bd5f67eedf3f4175efcfe16febf5fd9d4beaf18203260a6c4e31a59bc95dd7/FCDO_Podcast_reel.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/725cb0b93c2245ff7b9438eb1f5bcfe9632325a1efa276ccfc3f8fd3a20005c1/FCDO_Social_carousel_2.jpg" data-mid="214126268" border="0" src="https://freight.cargo.site/w/1000/i/725cb0b93c2245ff7b9438eb1f5bcfe9632325a1efa276ccfc3f8fd3a20005c1/FCDO_Social_carousel_2.jpg" /> <img width="1859" height="2430" width_o="1859" height_o="2430" data-src="https://freight.cargo.site/t/original/i/59b297467416c8cfc139f6ef5bf64c7091beac7c67eafc0ef545870b65bf7551/FCDO_poster_1.jpg" data-mid="214127007" border="0" src="https://freight.cargo.site/w/1000/i/59b297467416c8cfc139f6ef5bf64c7091beac7c67eafc0ef545870b65bf7551/FCDO_poster_1.jpg" /> Agency: TMPW Heads of creative: Matt Broughton + Dan TurnerProject Managers: Cat Parkin, Shauna O’BrienSenior copywriter: Rachel SykesArt Direction + design: Craig BaxterFilm: Eleni Skordis _______________________________________________ https://craigbaxter.co.uk/Bad-Otter-Press Fri, 25 Oct 2024 15:49:24 +0000 Craig Baxter Design https://craigbaxter.co.uk/Bad-Otter-Press Book covers designed and illustrated for Bad Otter Press, a public domain publishing house.↓ <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e4efe7eac64052b2478ac07efbaa098ea86ea250b5154ad15eaf0645ee93394e/HeartOfDarkness.jpg" data-mid="237664627" border="0" src="https://freight.cargo.site/w/1000/i/e4efe7eac64052b2478ac07efbaa098ea86ea250b5154ad15eaf0645ee93394e/HeartOfDarkness.jpg" /> <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1f9ae7629cf92664ca6d8b615ea8efd901cf253df8a98aecddfc7415d7f85722/WutheringHeights.jpg" data-mid="226061446" border="0" src="https://freight.cargo.site/w/1000/i/1f9ae7629cf92664ca6d8b615ea8efd901cf253df8a98aecddfc7415d7f85722/WutheringHeights.jpg" /> <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f8f323e91e9a9de1f7df9822ef71e6e6c4c9fb6bad1e0c23a84d491b7bf6781b/MobyDick.jpg" data-mid="226061442" border="0" 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data-src="https://freight.cargo.site/t/original/i/e946928a1d961469a8964e4f4b9749984238fd5d9a4db0f27b26ec4c4b340c84/Dracula.jpg" data-mid="226061440" border="0" src="https://freight.cargo.site/w/1000/i/e946928a1d961469a8964e4f4b9749984238fd5d9a4db0f27b26ec4c4b340c84/Dracula.jpg" /> <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2f9efeffcd08dfd205654db7beb1ab7a87ee4bd23ef0b7a98e77eee2fe9ecee6/Alice.jpg" data-mid="226061439" border="0" src="https://freight.cargo.site/w/1000/i/2f9efeffcd08dfd205654db7beb1ab7a87ee4bd23ef0b7a98e77eee2fe9ecee6/Alice.jpg" /> <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/dda1cf91e19053e58238fe40df7592f666d6e0b6c2ef2db3f10d606702421264/TheManWhoWasThursday.jpg" data-mid="237664628" border="0" src="https://freight.cargo.site/w/1000/i/dda1cf91e19053e58238fe40df7592f666d6e0b6c2ef2db3f10d606702421264/TheManWhoWasThursday.jpg" /> <img width="2700" height="3300" width_o="2700" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0d3220c499c778bd8f2e76a02575f89924dbc3c06e123c22334e2da14860f410/Ulysses.jpg" data-mid="226061444" border="0" src="https://freight.cargo.site/w/1000/i/0d3220c499c778bd8f2e76a02575f89924dbc3c06e123c22334e2da14860f410/Ulysses.jpg" /> _______________________________________________ https://craigbaxter.co.uk/philipleeharvey-com Fri, 09 Jul 2021 12:59:38 +0000 Craig Baxter Design https://craigbaxter.co.uk/philipleeharvey-com Role: Art direction + design. Website, branding and presentation design for photographer and director, Philip Lee Harvey. Visit philipleeharvey.com to see more of his amazing work.&nbsp;↓ <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/dcdfab92b19f1f349bf1c91ade2d83fcca5ff0e959399ac27edbd9c9cf3eef80/Home.gif" data-mid="165412037" border="0" src="https://freight.cargo.site/w/1000/i/dcdfab92b19f1f349bf1c91ade2d83fcca5ff0e959399ac27edbd9c9cf3eef80/Home.gif" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/09ee802dc43bebba6c0b35816bc86fd4f452a256e41f79acae3cc17eefbd0749/Logo.jpg" data-mid="113450071" border="0" src="https://freight.cargo.site/w/1000/i/09ee802dc43bebba6c0b35816bc86fd4f452a256e41f79acae3cc17eefbd0749/Logo.jpg" /> <img width="5610" height="2015" width_o="5610" height_o="2015" data-src="https://freight.cargo.site/t/original/i/6d8e728f3e6efe3c0a6f4a3f6a59459fb754061e43818f11882367219308a8bd/PLH-Cards-BOTH.jpg" data-mid="189297035" border="0" src="https://freight.cargo.site/w/1000/i/6d8e728f3e6efe3c0a6f4a3f6a59459fb754061e43818f11882367219308a8bd/PLH-Cards-BOTH.jpg" /> <img width="1004" height="650" width_o="1004" height_o="650" data-src="https://freight.cargo.site/t/original/i/74392be0841ffa46a4def9aaf7db14d4b1ea28c030889930435a256d1322997c/INITIALS.jpg" data-mid="189297436" border="0" src="https://freight.cargo.site/w/1000/i/74392be0841ffa46a4def9aaf7db14d4b1ea28c030889930435a256d1322997c/INITIALS.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/8e2d06e9c51e867e5ef7fd5884e835f6f3b44187c959da9f137b33021c477ed2/PLH-PORTFOLIO.jpg" data-mid="189297100" border="0" src="https://freight.cargo.site/w/1000/i/8e2d06e9c51e867e5ef7fd5884e835f6f3b44187c959da9f137b33021c477ed2/PLH-PORTFOLIO.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/df46a91398dee7e9095fcde7fca66af4f9f13583a21baafddb602ec56f5ce179/PLH-Postcards-01.jpg" data-mid="189297091" border="0" src="https://freight.cargo.site/w/1000/i/df46a91398dee7e9095fcde7fca66af4f9f13583a21baafddb602ec56f5ce179/PLH-Postcards-01.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/318fbed6daadff6063cf887f5376c25b551745404cb77c794997b06ce7ff0a43/PLH-Postcards-02.jpg" data-mid="189297092" border="0" src="https://freight.cargo.site/w/1000/i/318fbed6daadff6063cf887f5376c25b551745404cb77c794997b06ce7ff0a43/PLH-Postcards-02.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/7a00b860b5ce5f5ae89c9ac41fa98a6a1f905b2efd9a9af3165a8641ffed90e8/Porti00.jpg" data-mid="113449821" border="0" src="https://freight.cargo.site/w/1000/i/7a00b860b5ce5f5ae89c9ac41fa98a6a1f905b2efd9a9af3165a8641ffed90e8/Porti00.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/3b3efbae9c0b5c2a949829f320b36d532dcee0a8334549d343e6e7bf2a16c49f/Porti01.jpg" data-mid="113449843" border="0" src="https://freight.cargo.site/w/1000/i/3b3efbae9c0b5c2a949829f320b36d532dcee0a8334549d343e6e7bf2a16c49f/Porti01.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/7f328ff4b8ed88f7b45e240a19df2d9845a1518de5584035a69da9e37cb17973/Info.jpg" data-mid="113449861" border="0" src="https://freight.cargo.site/w/1000/i/7f328ff4b8ed88f7b45e240a19df2d9845a1518de5584035a69da9e37cb17973/Info.jpg" /> <img width="2769" height="2015" width_o="2769" height_o="2015" data-src="https://freight.cargo.site/t/original/i/ced2ff56c9fc0d2033bb8ef73616d00189ca883c7726f255a04908b9d9c943cd/Presentation.gif" data-mid="165411626" border="0" src="https://freight.cargo.site/w/1000/i/ced2ff56c9fc0d2033bb8ef73616d00189ca883c7726f255a04908b9d9c943cd/Presentation.gif" /> <img width="1890" height="1417" width_o="1890" height_o="1417" data-src="https://freight.cargo.site/t/original/i/6b1f502dc66380b472367b380e0b71587d73db2bc11be0a3d7bcb1d6c0df9a7a/Home-Big-Pic.jpg" data-mid="114250635" border="0" src="https://freight.cargo.site/w/1000/i/6b1f502dc66380b472367b380e0b71587d73db2bc11be0a3d7bcb1d6c0df9a7a/Home-Big-Pic.jpg" /> <img width="1654" height="945" width_o="1654" height_o="945" data-src="https://freight.cargo.site/t/original/i/c61867f885b79ef7866fd6c4f7bb28fb6b14e59c72977e70fcae4a14d0c7edb4/FilmPhoneLandscape.jpg" data-mid="114250513" border="0" src="https://freight.cargo.site/w/1000/i/c61867f885b79ef7866fd6c4f7bb28fb6b14e59c72977e70fcae4a14d0c7edb4/FilmPhoneLandscape.jpg" /> <img width="2769" height="1733" width_o="2769" height_o="1733" data-src="https://freight.cargo.site/t/original/i/e72c2b20a01f4243363951087a88bb8ad71621980b0c398be12e324222d2d443/Films02.jpg" data-mid="113449815" border="0" src="https://freight.cargo.site/w/1000/i/e72c2b20a01f4243363951087a88bb8ad71621980b0c398be12e324222d2d443/Films02.jpg" /> <img width="1890" height="1417" width_o="1890" height_o="1417" data-src="https://freight.cargo.site/t/original/i/9e7b99446814ec114a5363aa24b8e71009df69320608203825032fb108ac0c0a/Bio-Gallery.jpg" data-mid="114250715" border="0" src="https://freight.cargo.site/w/1000/i/9e7b99446814ec114a5363aa24b8e71009df69320608203825032fb108ac0c0a/Bio-Gallery.jpg" /> _______________________________________________ https://craigbaxter.co.uk/CBRE-big-screen-graphics Tue, 19 Apr 2022 07:38:04 +0000 Craig Baxter Design https://craigbaxter.co.uk/CBRE-big-screen-graphics Role: Design + storyboarding. Semi-famous designed the digital screen content for CBRE’s new headquarters in Central London, Henrietta House. The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content. ↓ <img width="630" height="270" width_o="630" height_o="270" data-src="https://freight.cargo.site/t/original/i/161808a7682c4e516182ee0c34bba1d0245577b95acf5c4fd748e37bdc19d731/HH_intro_sml.gif" data-mid="140030341" border="0" src="https://freight.cargo.site/w/630/i/161808a7682c4e516182ee0c34bba1d0245577b95acf5c4fd748e37bdc19d731/HH_intro_sml.gif" /> <img width="1087" height="620" width_o="1087" height_o="620" data-src="https://freight.cargo.site/t/original/i/868845f5f336ddfadda27628919eb4353aac870b32f49b9e3034a6ad11dacb5f/HH_Screen_Specs.jpg" data-mid="140027910" border="0" src="https://freight.cargo.site/w/1000/i/868845f5f336ddfadda27628919eb4353aac870b32f49b9e3034a6ad11dacb5f/HH_Screen_Specs.jpg" /> <img width="1080" height="463" width_o="1080" height_o="463" data-src="https://freight.cargo.site/t/original/i/e098047de9365b6972fd13a34cfb9577369225abaa73a4aead9e84bdbd34a2fb/HH_Cleanscreen.gif" data-mid="140028626" border="0" src="https://freight.cargo.site/w/1000/i/e098047de9365b6972fd13a34cfb9577369225abaa73a4aead9e84bdbd34a2fb/HH_Cleanscreen.gif" /> Creative Director: Damian TotmanProject Manager: Laura BaileyDesign: Craig Baxter / J-P Stanway&nbsp; / Graham HandleyAnimation: Ivan Brou ↓ <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0ecfcc167ef83ff2c63ecde1c5d19e2eb94d25b62229207d848fcd5af438e174/HH_13_CaseStudy_CanaryWharf_left.jpg" data-mid="140027215" border="0" src="https://freight.cargo.site/w/1000/i/0ecfcc167ef83ff2c63ecde1c5d19e2eb94d25b62229207d848fcd5af438e174/HH_13_CaseStudy_CanaryWharf_left.jpg" /> <img width="1087" height="620" width_o="1087" height_o="620" data-src="https://freight.cargo.site/t/original/i/1012dcb1626aff3683a5e1eef7115ccc0edcf127578a37181ff0e80448d957ba/HH_Screen_03.jpg" data-mid="145503307" border="0" src="https://freight.cargo.site/w/1000/i/1012dcb1626aff3683a5e1eef7115ccc0edcf127578a37181ff0e80448d957ba/HH_Screen_03.jpg" /> _______________________________________________ https://craigbaxter.co.uk/CBRE-proposals Fri, 22 Apr 2022 01:16:51 +0000 Craig Baxter Design https://craigbaxter.co.uk/CBRE-proposals Role: Art direction + design. Semi-famous helped CBRE rebrand their templates for CBRE’s proposal-to-client material, to be used both in print and digital.&nbsp; New grid systems, bold typography, a strong focus on photography and intelligent use of color gave the material a modern structure and ensured ease-of-use for the team of designers using it on a day-to-day basis.↓ <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/6a9fca937db2d0512d930a822cbee0d9d704c58931465810a09143a1e779753d/CBRE-covers-x3.jpg" data-mid="237664013" border="0" src="https://freight.cargo.site/w/1000/i/6a9fca937db2d0512d930a822cbee0d9d704c58931465810a09143a1e779753d/CBRE-covers-x3.jpg" /> Creative Director: Damian TotmanProject Manager: Dave CockayneArt direction / design: Craig Baxter Design: Gene Chen&nbsp; / Graham Handley↓ <img width="4074" height="2835" width_o="4074" height_o="2835" data-src="https://freight.cargo.site/t/original/i/1b6bd9c40d9a11d990fead08ab63049181ec1bda6e1bf089f2b84f6d4c2e96e5/01_CBRE_Pursuits.jpg" data-mid="219212407" border="0" src="https://freight.cargo.site/w/1000/i/1b6bd9c40d9a11d990fead08ab63049181ec1bda6e1bf089f2b84f6d4c2e96e5/01_CBRE_Pursuits.jpg" /><img width="4074" height="2835" width_o="4074" height_o="2835" data-src="https://freight.cargo.site/t/original/i/d8e0c65b197463752b8fcb68ef09cfa8228321e63ecc6535a60f0bbbbba0df45/02_CBRE_Pursuits.jpg" data-mid="219212922" border="0" src="https://freight.cargo.site/w/1000/i/d8e0c65b197463752b8fcb68ef09cfa8228321e63ecc6535a60f0bbbbba0df45/02_CBRE_Pursuits.jpg" /><img width="4074" height="2835" width_o="4074" height_o="2835" data-src="https://freight.cargo.site/t/original/i/8b4fde9eaa84c32c339399f4c2bcceaaa2f539c6c4886abcb4f672358d8b32ff/03_CBRE_Pursuits.jpg" data-mid="219212927" border="0" 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data-src="https://freight.cargo.site/t/original/i/569288ac09e1d594d7e80e6bbe1508ef6adb530093fad766a99846e5089851e3/18_CBRE_Pursuits.jpg" data-mid="219212812" border="0" src="https://freight.cargo.site/w/1000/i/569288ac09e1d594d7e80e6bbe1508ef6adb530093fad766a99846e5089851e3/18_CBRE_Pursuits.jpg" /> _______________________________________________ https://craigbaxter.co.uk/Criterion-packaging-fakes-unfortunately Tue, 13 Sep 2022 16:36:25 +0000 Craig Baxter Design https://craigbaxter.co.uk/Criterion-packaging-fakes-unfortunately Self-initiated packaging design inspired by the Criterion Collection, a project stemming from a love of movies and the CC design ethos. 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