Role: Art direction + design. Work made at Semi-famous
Semi-famous recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group.
“The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.
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This framework allowed Semi-famous to develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries.
With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.
The team produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.
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Creative Director: Damian Totman
Project Managers: Laura Bailey, Dan Heighes
Words: Nat Whitten
Art Direction: Craig Baxter
Design: Gene Chen / Graham Handley
Animation: Ultra Studio
Editing: Rob Ward
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Initial sketches and concepts.
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Semi-famous recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group.
“The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.
↓
This framework allowed Semi-famous to develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries.
With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.
The team produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.
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Creative Director: Damian Totman
Project Managers: Laura Bailey, Dan Heighes
Words: Nat Whitten
Art Direction: Craig Baxter
Design: Gene Chen / Graham Handley
Animation: Ultra Studio
Editing: Rob Ward
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Initial sketches and concepts.
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Role: Art direction + design.
Website, branding and presentation design for photographer and director, Philip Lee Harvey. Visit philipleeharvey.com to see more of his amazing work.
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Role: Art direction + design.
Semi-famous helped CBRE rebrand their templates for CBRE’s proposal-to-client material, to be used both in print and digital.
New grid systems, bold typography, a strong focus on photography and intelligent use of color gave the material a modern structure and ensured ease-of-use for the team of designers using it on a day-to-day basis.
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Creative Director: Damian Totman
Project Manager: Dave Cockayne
Art direction: Craig Baxter
Design: Gene Chen / Graham Handley
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New grid systems, bold typography, a strong focus on photography and intelligent use of color gave the material a modern structure and ensured ease-of-use for the team of designers using it on a day-to-day basis.
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Creative Director: Damian Totman
Project Manager: Dave Cockayne
Art direction: Craig Baxter
Design: Gene Chen / Graham Handley
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Role: Design + storyboarding.
Semi-famous designed the digital screen content for CBRE’s new headquarters in Central London, Henrietta House.
The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.
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Creative Director: Damian Totman
Project Manager: Laura Bailey
Design: Craig Baxter / J-P Stanway / Graham Handley
Animation: Ivan Brou
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A versatile but disciplined design system allows for maximum variety and mix-ability across different content types within playlists.
The team designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary building interior – engaging passersby and dwelling visitors from multiple angles.
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The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.
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Creative Director: Damian Totman
Project Manager: Laura Bailey
Design: Craig Baxter / J-P Stanway / Graham Handley
Animation: Ivan Brou
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A versatile but disciplined design system allows for maximum variety and mix-ability across different content types within playlists.
The team designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary building interior – engaging passersby and dwelling visitors from multiple angles.
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Role: Art direction + design.
An editorialised dashboard and portal for investment agents.
Scope of work included a printed ‘newspaper’ with pull-out centrefold for stats and sensitive information, a password-protected portal for investors to review latest client information, an app with the same, as well as a few nice ideas around packaging (heat sensors, blind embossing, wax seals) that fell by the wayside.
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Scope of work included a printed ‘newspaper’ with pull-out centrefold for stats and sensitive information, a password-protected portal for investors to review latest client information, an app with the same, as well as a few nice ideas around packaging (heat sensors, blind embossing, wax seals) that fell by the wayside.
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Print cover photograph by Benjamin Lowy.
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