Semi-famous designed the digital screen content for CBRE’s new headquarters in Central London, Henrietta House.

The high-resolution digital ‘archway’ is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.

A versatile but disciplined design system allows for maximum variety and mix-ability across different content types within playlists.

The team designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary building interior – engaging passersby and dwelling visitors from multiple angles.





Creative Director: Damian Totman
Project Manager: Laura Bailey
Design: Craig Baxter / J-P Stanway  / Graham Handley
Animation: Ivan Brou









________________________________________________________________